Human Centered Social Innovation

Path is a social impact company (registered as a public benefit corporation) with expertise in enabling public, private and nonprofit organizations achieve positive social impact. Launching as a special initiative from the U.K.’s The Social Innovation Partnership (TSIP), Path builds on TSIP’s work with clients and communities to align social strategy with policy and funding needs. Our aim is to build a society where humans and organizations can flourish and contribute towards our continued progress through ideas, action and work. 


Our approach involves using a bottom up and top down approach that enable clients to develop interventions, partnerships, and products and services that meet the needs of their customers, and citizens and delivers lasting social impact with a particular focus on the future of humans at work.

We combine our Design, Grow, Measure Method (DGM) with collaborative technologies and communications strategies that support the delivery of holistic pieces of work that aim to achieve social justice, such as system change projects or digital products.


We use Design Thinking to create empathy based solutions combining different perspectives.


We use Systems Thinking to ensure that interventions are made at the right node for maximizing scale.



We build in an iterative approach where measurement and learning lead to deeper impact.

Our METHOD builds upon four knowledge areas to develop a unique approach for your organization

We use a combination of Design and Systems Thinking which is based upon evidence and data

1.     Design Thinking

Design Thinking is a methodology that is focused on the human experience and perceptions when engaging with a product, service, strategy, or technology.  Understanding latent needs and synthesizing these into a point of view creates new insight for a community to implement change. Addressing points of view through prototyping allows for quick trialing of ideas and creates a learning circle with which to reframe a point of view and try alternative prototypes.

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2.     Systems Thinking

Systems Thinking builds an understanding of a problem area as an interdependent network of inputs and outputs, highlighting the most impactful nodes for maximizing returns on effort. Taking a systems approach is the most effective and comprehensive way of pursuing social justice. 

3.     Partnership and Community

Growth and innovation are rarely done alone. We believe that large and complex challenges require organizations, citizens, customers, governments and allies to be at the table to understand and appreciate the various dimensions of the problem. We specialize in creating a Partnership Innovation Approach that incorporates the ideas and considerations of your partners, customers and key stakeholders that will result in mutual and sustainable shared value for the whole 'community'.

4.     Data and Learning

Passionate about what you do? You should be passionate about measuring it. Our approach involves learning and refining your program by assessing qualitative and quantitative insights. We design your data and learning framework by crafting a customized Theory of Change and Outcomes Framework to guide stakeholders towards desired programmatic outcomes. During the comprehensive Data Collection and Assessment we analyze existing data and research to design surveys, run observations and facilitate workshops for data. Finally, we report and distill insights and recommendations that capture the learning and series of activities that led to that learning.

We seek out clients that advance social impact in a disruptive way


The Path Group works alongside our clients to build their capability and ability over time to harness design, partnerships and data learning insights to deliver future of humans at work solutions. Our ultimate aim is to design programs of work that bring clients into a coherent network, within a place, in order for them to have a coordinated, effective and collective impact with their people and communities.


We work to listen and/or work with citizens to gain their insight into the work we do. In particular, citizen insights are crucial for the design phase of any project along with a range of other stakeholders. Ultimately our work is aimed at improving the lives of citizens and enabling other stakeholders (i.e. foundations, corporates, service providers etc.) to regard citizens as both recipients and co-designers in the development of programs or service.


We support foundations to design their funds/social investments in a human-centric and goal focused manner. This enables funders to catalyze their grantees and investees to deliver their goals and scale over time.  Grantees and investees then build effective partnerships and take sustainable approaches to gathering data, learn and feed lessons learned back into their thinking and future activity.

Service Providers

Helping organizations who provide services to be even more effective at what they do is at the heart of our work. This could involve helping organizations to design, build partnerships and measure their impact, or it could involve working to build their capability in our methodology. The aim is to support service providers to become stronger and more effective organizations by using these tools to strengthen their work.


We support all levels of government to improve services and delivery to citizens. We help governments design services, build the right partnerships within the community and take practical and capacity building approaches to data and learning. 


We support corporations to design and shape their social impact activities and become effective partners in their community and society -- in turn enabling corporations to determine their role as Corporate citizens.



our values represent who we are and what we want to become along the way

Our values guide our decisions, our work and how choose to shape relationships

Honesty - We are candid with our work and communications, with our team, and with our clients

Purpose - We are driven by social justice in all our projects and work

Passion - We bring it! The energy and muscle to co-lead change with your team in the face of impossibility

Solutions - We develop practical and pragmatic approaches toward creating sustainable solutions

Quality - We produce work that is above industry standards


Stephen Bediako, Co-Founder

Stephen Bediako is a leading figure in the drive towards establishing an evidence-based approach to social programs. As Executive Chair of TSIP, he is responsible for leading the board, strategic development and thought leadership. He has advised Nesta, Big Society Capital, Mayor’s Fund for London and Save the Children among others.  Stephen has over ten years' experience in strategy and policy.


Morgan r. butterfield, Co-founder

Morgan R. Butterfield is a seasoned communications consultant with extensive experience in politics, campaign management, and advocacy.  Morgan has led national-level campaigns addressing national hunger awareness and violence against women. She brings program management, communications planning, and social media expertise to bear.

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Rico Oyola brings 15 years of social impact strategy experience to Path. Rico’s contributes startup and program development expertise on inclusion, open innovation and corporate responsibility policy. He's been responsible for leading partnership strategy, community organizing and corporate engagement at the Lawyers’ Committee for Civil Rights, the World Economic Forum, Organizing for America, Nextdoor, the Service Employees International Union and latinoTech.


Tom watson, co-founder

Tom Watson has worked in business as a strategy consultant, policy as a global leadership fellow of the World Economic Forum and is now working in the social space at Path. The tools that Tom brings include long term strategic planning, multi-stakeholder engagement, design and systems thinking, learnt at the Stanford Design School.



Patrick Fenton, aDvisor

Patrick is a founder of Swayspace, an interaction design and visual thinking consultancy, and a lecturer in the design program at Stanford University. In life and at work he is focused on using design tools and processes to improve experiences and amplify interests. He has a BA in Visual Communications from UCLA, an MFA from Stanford’s Joint Program in Design, and spent two years at Il Bisonte in Italy studying printmaking. Patrick is a Bay Area native who also loves New York and spent 10 years teaching in the Industrial Design and Fine Arts departments at Pratt Institute.


Banny Banerjee, aDvisor

Banny Banerjee is Director of Stanford ChangeLabs, and teaches Design Innovation and Strategy at the Hasso Plattner Institute of Design (Stanford University's His area of expertise is the use of Design Thinking for strategic initiatives and large-scale transformations directed towards sustainable futures.  He founded Stanford ChangeLabs, which has ongoing research in Innovation Methodologies and transdisciplinary initiatives aimed at developing a new field: Innovation of Scaled Transformations.



For 15 years, Mary has provided development, marketing, operations, and strategic leadership to innovative anti-poverty organizations in fields as diverse as workforce and economic development, affordable housing, financial counseling, youth development, prisoner reentry, the arts, and public-interest media. She’s helped three organizations grow their revenue between 2x to 25x. Mary is Co-founder and former COO of Hack the Hood, as well as a 2018 IDEO CoLab Fellow.



Interested in what we do? Want to discuss how we can help you with your path to social impact? Get in touch.

+1 347 610 8477

San Francisco, California




The Covenant Foundation

The Covenant Foundation is a United States’ foundation focused on supporting Jewish culture and values in society. The foundation supports organisations who are drawing on Jewish culture, values and scripture to support organisations driving towards social justice. They provide grants, capacity building services and sector leadership. The Covenant Foundation have been seeking to explore the question of how the field of social impact could be developed in the space of Jewish services across the USA. The challenge was to explore how a coordinated effort towards social impact might be ignited, and what might be the value.

To start, Path’s Stephen Bediako pulled together a cross section of funders, providers and stakeholders interested in social impact. We developed a structure and methodology to introduce social impact concepts, approaches for commissioning, delivery and a brainstorming exercise on what a joined-up exercise might look like. Overall, the idea was to introduce attendees to the concept of an Evidence Hub and explore what it could look like for this network.

The result was an engaging half day workshop run with a set of key stakeholders. The session provided an opportunity to both explore a set of issues, understand useful case studies to building such evidence hubs and brainstorming the rationale behind what a Hub for Jewish services might look like. Path delivered a final report with recommendations on next steps.

At Path we have deep expertise in supporting organisations think through their approach to impact measurement. This includes helping clients to draw on our evidence hub product and working with funders and service delivery agencies to help them design practical approaches to measuring impact.



A3 is an Airbus Innovation offshoot working on new projects seeking to transpose the passenger experience on commercial aviation. The MO of A3 is to use new tools, such as Human Centered Design, to put the passenger experience at the heart of a new product, thereby creating new design prompts around which a new type of aircraft could be built. Airbus contracted us to take this approach and to generate these design prompts - we were the customer experience champions.

We started at the ground floor with Airbus, where my consulting company was their first external hire in SV. Over the last four years, there have been four phases to this project. We started on the initial concept and ran two scale prototypes to test different parts of the concept. We harnessed six phases of design thinking, slowly starting with design research for phase 1 and eventually moving to prototyping for phases 3 and 4.What was the result? We ran our second prototype in June and are progressing to finalizing phase 4. The need for a new type of flying was explained and personas were developed which provided design inspiration. Prototype trials were used to test passenger flow and the experiences created. Some value analysis was done with an HBS prof (Mike Norton). Key parts to our success was developing a strong relationship with the project manager, speaking with a wide variety of fliers and then exploring analogous industries on which we could draw inspiration. The project was well funded and there were a number of motivated and interesting partners.

We bring deep expertise in design thinking methodology, using the six phases together or in groups to help your organization thrive and develop through any period of transition or growth. We are excited to show the powers of a human centered approach to address any question!


Despite the proliferation of technology startups, minority technology professionals and founders are vastly underrepresented. In fact, a recent OpenMic Breaking the Mold Report noted, “Black people, Latinos and Native Americans are underrepresented in tech by 16-to-18 percentage points compared with their presence in the U.S. labor force overall. Black people and Latinos each comprise just 5.3 percent of the professionals category in U.S. tech industry labor data.There are multiple barriers and opportunities in trying to increase the quantity of Latino/a technology professionals and founders.

Working with the New York City technology community, Path’s Rico Oyola launched latinoTech in 2013, a Latinx themed professional community. The aim of the organization is to promote diversity and inclusion within the tech community by supporting the next wave of Latinx technology leaders. This has been accomplished by providing a safe space for new and old Latinx professionals and students to meet, volunteer and pitch new tech driven startup ideas and network with potential funders and experts.Since its launch in 2013, the community has grown to over 500 members, hosted 4 pitch nights at companies such as Tumblr, AppNexus, DigitalOcean and Microsoft and led two hackathons with the City of New York and a local nonprofit.

Path works with clients, including volunteers, to design collaborative innovation workshops and communities for participants to discuss complex social and business challenges.